In 1932, Robert P. Pierce, a traveling salesman living at 925 Virginia Avenue, advertised a used Jordan Playboy roadster for sale. Playboys, whatever their year, were racy machines made infamous by their poetic advertising.
Photo by Dave Duricy.
Take, for instance, this line from Jordan’s 1923 Somewhere West of Laramie campaign: “Step into the Playboy when the hour grows dull with things gone dead and stale. Then start for the land of real living with the spirit of the lass who rides, lean and rangy, into the red horizon of a Wyoming twilight.” Scandalous stuff for Virginia Avenue.
The Jordan Motor Company headquartered in Cleveland, Ohio. Hamilton had a Jordan dealership at 519 Main Street. The building may be the present day Paul’s Upholstery.
So, the next time you walk by 925 Virginia, imagine a roadster driven by a salesman who looks like he’s somewhere west of Laramie.